Communications

Bachelor of Communications -BA (Curtin) – BComms

MoE approval code: JPT/BPP(R/321/6/0186)10/20

Location Perth, Malaysia, Dubai, Mauritius or Singapore
Study Method Full-time
Study Mode On-Campus
Intake February or July
Duration 3 Years

ENQUIRE NOW   HOW TO APPLY   HANDBOOK

This course offers the chance to develop skills and knowledge in two or more related fields of study at the intersection of media, business, design and new communications  technologies. It offers contextual study of the history, theory, ethics and criticism of the various practices, institutions and discourses in media, communication and information. Foundation skills and knowledge for work in the corporate media and information field is provided with considerable breadth of expertise.

  • Corporate Screen Production + Journalism/Public Relations/Marketing/Web Media
  • Journalism + Public Relations/Marketing/Web Media

Why Communications?

  • The course is technology-centred and gives students real opportunities to work with commercial-level equipment and produce real work for print, film & TV.
  • The course provides ample opportunities for practical learning and exposure to industry practices.
  • Students can build their portfolio of work experience and meet industry  professionals. Academic staff also maintain close contact with industry ensuring the course is at the cutting edge.
  • Curtin Malaysia’s Mass Communication students have won numerous national awards and prizes for short films and documentaries in film competitions such as the AFP Short Film Awards, Program Karyawan Muda, Detik-detik MH, IGEM Dare to Dream Challenge, Naim Land Curtin Sarawak Short Film Competition and MUFORS Road Reels Short Film Competition – a testimony to the high quality of the course and the Department of Culture,Media and Communication’s teaching standards.
  • The Media, Culture and Communication Department has state-of-the-art facilities and equipment to support learning.

Bachelor of Communications Streams

Communication professionals are multi-talented experts who can communicate information across the media and corporate landscape to a large number of people. The Bachelor of Communications – BComms (previously Mass Communication) covers a range of subjects in media and business. Currently, there are five streams in Bachelor of Communications (BComms), which are:

  • Corporate Screen Production
  • Journalism
  • Web Media
  • Marketing
  • Public Relations

Corporate Screen Production

This stream teaches concepts and skills for client-based screen production such as advertising and promotion, corporate communications, informational and educational media. Class activities and assignments are designed to closely model industry practice and as such there is a strong emphasis on collaboration and professionalism in all units. Students are encouraged to make the best use their resources and to create work of a high standard suitable for their portfolio. When taken in combination with the other elements of the Bachelor of Communication, this stream provides students with the ability to use the technologies of screen production to understand the planning and implementation of corporate production projects.

Journalism

This stream covers journalism theory and practice through print, broadcast and online media, including learning the legal and ethical conditions under which journalism is practised. When taken in combination with the other elements of the Bachelor of Communications this stream provides students with the ability to communicate effectively, and get an opportunity to publish on a variety of media platforms including online, radio and on television, and understand how contemporary news media operate. Journalism may usefully be combined with the streams in Corporate Screen Production or Public Relations.

Marketing

Marketing is one of the most important functions in building and maintaining a successful business. It’s a dynamic area that involves differentiating the firm from its competitors and persuading the target market to purchase its products or services. In this stream, students will learn and apply marketing principles within specialised areas. These areas include international marketing, marketing research, services marketing, consumer behaviour, retail marketing and internet marketing.

Public Relations

Public Relations develops an understanding of the fundamentals of professional public relations practice. This stream provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations. The Public Relations stream may be usefully combined with the Journalism or Corporate Screen Production streams.

Web Media

This stream provides a pathway into employment in the rapidly expanding field of web-based media and communications, from web production to online community management. The stream emphasises social media and networking, and all units involve practical components as well as the core concepts to put you at the forefront of web media. Combined with screen production you will become a multi-skilled web content producer; combined with journalism, you will be a cross-platform writer and reporter.


open all +

Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

 

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 15
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

 

 

• Australian Marketing Institute
• Australian Institute of Management
• Australian Institute of Training and Development Relations Society of WA
• Australian Institute of Office Professionals
• Public Relations Institute of Australia
• The Communication Council

Diploma applications will be treated on case to case basis.

  • Public Relations Officer
  • Market Researcher
  • Journalist
  • Advertising Account Executive
  • Copywriter
  • Print/ Radio/ Television/ Photo  Journalist
  • Media Liaison Officer
  • Communications Officer
  • Filmmaker
  • Camera person
  • Producer
  • Production Designer
  • Cinematographer
  • Editor
  • Video Editor
  • Scriptwriter
  • Graphic Designer
  • Internet Project Manager
  • Online Writer
  • Internet Analyst
  • Web Communications  Consultant
  • Website Manager
  • Online Marketer
  • Digital Content Creator
  • Marketing Officer
  • Social Media Advisor
  • Web Designer/Developer
  • Writer/Editor

Corporate Screen Production and Public Relation Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1001
Engaging Media
COMS 2001
Asian Media in Transition
SPRO 3006
Transmedia Content Creation
COMS 1003
Culture to Cultures
SCWR 2001 Visualising Complex Ideas PUBR 3001
Public Relations Planning & Evaluation
NETS 1001
Web Communications
 PUBR 2001
Public Relations Techniques
PUBR 3000
Contemporary Practice OR PUBR 3003
Cross Cultural Communication
SPRO 1000
Introduction to Screen Practice
 JOUR 1000
Introduction to Print
Elective
     
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1005
Making Meaning
COMS 2000
Consuming Culture
SPRO 3004
Transmedia Production
 GRDE 1004
Design Computing
SPRO3001
Advertising and Music Video Production
PUBR 3002
Public Relations Internship
SCST 1000
Introduction to Screen Cultures
PUBR 2000
Transmedia Storytelling
Elective
PUBR 2002
Public Relations Foundations
Elective Elective

 

Recommended Electives (Corporate Screen Production and Public Relation)
JOUR 2001 Media Ethics
JOUR 2003 News Writing and Reporting
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition- Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)

Corporate Screen Production and Marketing Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1001
Engaging Media
COMS 2001
Asian Media in Transition
SPRO 3006
Transmedia Content Creation
COMS 1003
Culture to Cultures
SCWR 2001
Visualising Complex Ideas
MKTG 2002 International Marketing OR
MKTG 3007
Retail Marketing and Distribution
NETS 1001
Web Communications
MKTG 2004
Consumer Behaviour
MKTG 2000
Intergrated Marketing Communication
SPRO 1000
Introduction to Screen Practice
 JOUR 1000
Introduction to Print
    Elective
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
SPRO 3004
Transmedia Production
 GRDE 1004
Design Computing
SPRO 3001
Advertising and Music Video Production
MKTG3004
Strategic Marketing
SCST 1000
Introduction to Screen Cultures
MKTG 2005
Marketing Research
Elective
MKTG 1000
Discovering Marketing
Elective Elective

 

Recommended Electives (Corporate Screen Production and Marketing )
JOUR 2001 Media Ethics
JOUR 2003 News Writing and Reporting
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
SCTS 1000 Introduction to Screen Culture
SPRO 3001 Advertising and Music Video Production (Year 2, Semester 2)

Corporate Screen Production and Journalism Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
COMS 2001
Asian Media in Transition
SPRO 3006
Transmedia Content Creation
COMS 1003
Culture to Cultures
SCWR 2001
Visualising Complex Ideas
JOUR 2005
Media Law
NETS 1001
Web Communication
JOUR 1001
Introduction To Broadcast
Elective
SPRO 1000
Introduction to Screen Practice
 JOUR 2003
News Writing and Reporting
Elective
     
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
SPRO 3004
Transmedia Production
 GRDE 1004
Design Computing
SPRO 3001
Advertising and Music Video Production
JOUR 2000
Radio News
SCST 1000
Introduction to Screen Culture
JOUR 2001
Media Ethics
Elective
JOUR 1000
Introduction to Print
Elective Elective

 

Recommended Electives (Corporate Screen Production  & Journalism)
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition – Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
PUBR 2002 Public Relations Foundations
PUBR 2001 Public Relations Techniques

Journalism and Marketing Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
COMS 2001
Asian Media in Transition
JOUR 2005
Media law
COMS 1003
Culture to Cultures
MKTG 2004
Consumer Behaviour
MKTG 2002
International Marketing orMKTG 3007
Retail Marketing and Distribution
NETS 1001
Web Communication
JOUR 1001
Introduction To Broadcast
MKTG 2000
Intergrated Marketing Communication
SPRO 1000
Introduction to Screen Practice
 JOUR 2003
News Writing and Reporting
 Elective
     
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
MKTG 3004
Strategic Marketing
GRDE 1004
Design Computing
MKTG 2005
Marketing Research
JOUR 2000
Radio News
MKTG 1000
Discovery Marketing
JOUR 2001
Media Ethics
Elective
JOUR 1000
Introduction to Print
Elective Elective

 

Recommended Electives (Journalism & Marketing)
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition – Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
SCTS 1000 Introduction to Screen Culture
SPRO 3001 Advertising and Music Video Production (Year 2, Semester 2)

Journalism and Public Relations Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
COMS 2001
Asian Media in Transition
JOUR 2005
Media law
COMS 1003
Culture to Cultures
PUBR 2001
Public Relations Techniques
PUBR 3000
Contemporary Practice orPUBR 3003
Cross-Cultural Communication
NETS 1001
Web Communication
JOUR 1001
Introduction To Broadcast
PUBR 3001
Public Relations Planning & Evaluation
SPRO 1000
Introduction to Screen Practice
 JOUR 2003
News Writing and Reporting
 Elective
     
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
PUBR 3002
Public Relations Internship
GRDE 1004
Design Computing
PUBR 2000
Transmedia Storytelling
JOUR 2000
Radio News
PUBR 2002
Public Relations Foundations
JOUR 2001
Media Ethics
Elective
JOUR 1000
Introduction to Print
Elective Elective

 

Recommended Electives (Journalism & Public Relations)
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition – Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
SCTS 1000 Introduction to Screen Culture
SPRO 3001 Advertising and Music Video Production (Year 2, Semester 2)

 

Journalism and Web Media Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
JOUR 1001
Introduction to Journalism – Broadcast
JOUR 2005
Media Law and Ethnics
COMS 1003
Culture to Cultures
COMS 2001 Asian Media in Transition NETS 3010
Online Games, Play and Gamification
NETS 1001
Web Communications
NETS 2000
Web Media
JOUR 2000
Radio News
SPRO 1000
Introduction to Screen Practice
NETS 2002
Social Media, Communities, and Networks
JOUR 2002
Video News
     
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
NETS 2001
Writing on the Web
 GRDE 1004
Design Computing
JOUR 2003
News Writing and Reporting
Elective
JOUR 1000
Introduction to Journalism (Writing)
Elective Elective
NETS1000
Digital Culture and Everday Life
Elective Elective

 

Corporate Screen Production and Web Media Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
SCWR 2000
Introduction to Screenwriting
SPRO 3006
Transmedia Narrative
COMS 1003
Culture to Cultures
COMS 2001 Asian Media in Transition NETS 3010
Online Games, Play and Gamification
NETS 1001
Web Communications
 NETS 2000
Web Media
JOUR 2000
Radio News
SPRO 1000
Introduction to Screen Industries
 NETS 2002
Social Media, Communities, and Networks
JOUR 2002
Video News
     
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
NETS 2001
Writing on the Web
 GRDE 1004
Design Computing
JOUR 1000
Introduction to Journalism (Writing)
SPRO 3004
Transmedia Production
SCST 1000
Introduction to Screen Creativity
SPRO 2004
Creative Documentary and Actualities
Elective
NETS 1000
Digital Culture and Everday Life
Elective Elective

Please refer to the handbook for additional course overview information.

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

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