Marketing and Tourism and Hospitality

Bachelor of Commerce (Marketing and Tourism and Hospitality) – Double Major – BCom(Curtin)

MoHE approval code: JPT/BPP(R2/345/6/0932) 09/23

Tourism and Hospitality

Tourism and hospitality are rapidly growing industries and may offer a variety of career paths. Careers may be in areas such as tourism development, organising events and festivals, and hotel resort management.

Employers in this field need people who are interested in travel, and who enjoy meeting new people and providing them with exceptional experiences.

The tourism and hospitality industries are where pressure can lead to a great sense of achievement. With diverse career paths and possibilities for travel, or living and working interstate or overseas, exciting times could be ahead.


Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.




Minimum English language entry requirements

International English
Language Testing System
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C


Cut-off scores

GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
IB 24
Ontario Gr 60
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Minimum academic entry requirements

Course Prerequisites

Mathematics desirable

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

Malaysian Qualification Agency (MQA)

Public Services Department (JPA)

Australian Marketing Institute

The Communications Council and Public Relations Institute of Australia

Australian Institute of Management

Australian Institute of Training and Development Relations Society of WA

The Australian Institute of Office Professionals

The International Advertising Association

Diploma applications will be treated on case to case basis.

  • Tourism Manager, Hotel Manager, Executive Officer of Tourism Companies, Transportation and Travel Consultant, Tourist Information Officer, Restaurant Manager and Event and Convention Manager
  • Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
ACCT 1000
Reflective Practise
HOSP 2000
Hospitality Industry Management
MGMT 3005
Event Management


MKTG 3009
Business Internship

ISYS 1000
Introduction to Business Information Systems
Managing Tourism Destinations
MGMT 3019
Contemporary Issues in Tourism Management
BLAW 1004
Business Law
MKTG 2002
International Marketing
MKTG 3004
Strategic Marketing
MGMT 1000
Fundamentals of Management
MKTG 2004
Consumer Behaviour
MKTG 2003
Internet Marketing
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
Introduction to Global Business
MKTG 2005
Marketing Research
MGMT 3020
Dynamics of Hospitality Industry Management
MKTG 1000
Discovering Marketing
MKTG 2006
Digital Communication Management
MKTG 3006
Services Marketing
Introductory Economics
MGMT 2003
Sustainable Event Development
MKTG 3007
Retail Marketing and Distribution


Business Internship

MGMT 2010
Principles of Tourism, Hospitality and Events
Tourism Marketing
MKTG 3000
Business Capstone

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