Public Relations and Management

Bachelor of Commerce (Public Relations and Management) – Double Major – BCom (Curtin)

MoHE approval code: JPT/BPP(R/342/6/0159) 10/20

Location Perth or Malaysia
Study Method Full-time
Study Mode On-Campus
Intake February or July
Duration 3 Years

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Public Relations

Public Relations (PR) is about managing communications, reputation and relationships for organisations. It involves attracting and retaining the support of customers, employees, investors, communities and other stakeholders critical to an organisation’s success.

PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level, and work closely with the media.

You’ll gain hands-on experience by developing strategies for real organisations, as well as undertaking a professional internship in your final year. Curtin’s PR major is accredited by the Public Relations Institute of Australia.

Management

Management knowledge and skills are valued and needed in small-to-medium enterprises, not-for-profit organisations, large corporations and government, both locally and globally.

Management is about taking a leading role: supervising and mentoring staff, balancing budgets, and ensuring tasks and projects are completed successfully, together with recognising issues such as values, ethics and sustainability. It means taking responsibility, being entrepreneurial and getting things done, and making the most of your staff and resources.

A management qualification can create opportunities in a wide range of careers. Curtin’s management graduates may receive recognition from a range of professional bodies.


Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

The Communications Council and Public Relations Institute of Australia, Australian Marketing Institute, Australian Institution of Management, the Australian Institute of Training and Development Relations Society of WA and the Australian Institute of Office Professionals

Institution of Public Administration Australia, Marketing Research Institution of Australia, Professional Sales & Marketing Institute and Public Relations Institution of Australia

Diploma applications will be treated on case to case basis.

  • Corporate Communication & Media Planner, Management Consultant, Public Relations Officer, Internal Communications Coordinator, Public Relations Consultant, Publicist, Community Relations Specialist, Public Affairs Consultant, Media Liaison Officer and Communications Officer
  • Management Consultant, Officer Administrator, General Manager, Product Manager, Business Development Officer, Industrial Relations Officer, Operations Officer, Purchasing Officer, Executive Assistant, Retail Manager, Service Delivery Manager
Public Relations and Management

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Discovering Marketing
Public Relations in Society
ELECTIVE (Select any unit offered from Faculty of Business)

YEAR 2 SEMESTER 3
Public Relations Techniques
• Pre-requisite(s) : Public Relations in Society
Public Relations Law
Business and Sustainable Development
Organisational Behaviour

YEAR 2 SEMESTER 4
Transmedia Storytelling
• Pre-requisite(s) : Public Relations in Society
Human Resource Management Introduction
Entrepreneurship
International Management

YEAR 3 SEMESTER 5
Managing Change
Public Relations Planning and Evaluation
• Pre-requisite(s) : Transmedia Storytelling
Cross-Cultural Communication
• Pre-requisite(s) : Transmedia Storytelling
Business Engagement OR Business Internship
• Pre-requisite(s) : Completion of second year of course (400 Credit): Students should be in their last year of study for their course.

YEAR 3 SEMESTER 6
Contemporary Practice
• Pre-requisite(s) : Transmedia Storytelling
Reflective Practice
• Pre-requisite(s) : Public Relations Planning and Evaluation OR Contemporary Practice
Business Ethics
Strategic Management

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

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