Public Relations and Management

Bachelor of Commerce (Public Relations and Management) – Double Major – BCom(Curtin)

MoHE approval code: JPT/BPP(R/342/6/0159) 10/20

Public Relations

Public Relations (PR) is about managing communications, reputation and relationships for organisations. It involves attracting and retaining the support of customers, employees, investors, communities and other stakeholders critical to an organisation’s success.

PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level, and work closely with the media.

You’ll gain hands-on experience by developing strategies for real organisations, as well as undertaking a professional internship in your final year. Curtin’s PR major is accredited by the Public Relations Institute of Australia.


Management knowledge and skills are valued and needed in small-to-medium enterprises, not-for-profit organisations, large corporations and government, both locally and globally.

Management is about taking a leading role: supervising and mentoring staff, balancing budgets, and ensuring tasks and projects are completed successfully, together with recognising issues such as values, ethics and sustainability. It means taking responsibility, being entrepreneurial and getting things done, and making the most of your staff and resources.

A management qualification can create opportunities in a wide range of careers. Curtin’s management graduates may receive recognition from a range of professional bodies.




Minimum English language entry requirements

International English
Language Testing System
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
IB 24
Ontario Gr 60
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Minimum academic entry requirements

Course Prerequisites

Mathematics desirable

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

The Communications Council and Public Relations Institute of Australia, Australian Marketing Institute, Australian Institution of Management, the Australian Institute of Training and Development Relations Society of WA and the Australian Institute of Office Professionals

Institution of Public Administration Australia, Marketing Research Institution of Australia, Professional Sales & Marketing Institute and Public Relations Institution of Australia

Diploma applications will be treated on case to case basis.

  • Corporate Communication & Media Planner, Management Consultant, Public Relations Officer, Internal Communications Coordinator, Public Relations Consultant, Publicist, Community Relations Specialist, Public Affairs Consultant, Media Liaison Officer and Communications Officer
  • Management Consultant, Officer Administrator, General Manager, Product Manager, Business Development Officer, Industrial Relations Officer, Operations Officer, Purchasing Officer, Executive Assistant, Retail Manager, Service Delivery Manager
Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
Introduction to Global Business
PUBR 2001
Public Relations Techniques
Managing Change
Discovering Marketing
BLAW 2008
Public Relations Law
PUBR 3001
Public Relations Planning and Evaluation
BLAW 1004
Business Law
MGMT 2004
Business and Sustainable Development
MGMT 3010
Strategic Management
MGMT 1000
Fundamentals of Management
MGMT 2000
Organisational Behaviour
Cross-Cultural Communication
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
ECON 1000
Introductory Economics
PUBR 2000
Transmedia Storytelling
PUBR 3002
Reflective Practise
Accounting – The Language of Business
Contemporary Practice
Introduction to Business Information Systems
MGMT 2008
Human Resource Management Introduction
Business Ethics
PUBR 2002
Public Relations in Society
MGMT 3001
International Management
Business Capstone


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