Marketing and Tourism and Hospitality

Bachelor of Commerce (Marketing and Tourism and Hospitality) – Double Major – BCom (Curtin)

MoHE approval code: JPT/BPP(R2/345/6/0932) 09/23

Location Perth or Malaysia or Mauritius
Study Method Full-time
Study Mode On-Campus
Intake February or July
Duration 3 Years

ENQUIRE NOW   HOW TO APPLY

Tourism and hospitality are rapidly growing industries and may offer a variety of career paths. Careers may be in areas such as tourism development, organising events and festivals, and hotel resort management.

Employers in this field need people who are interested in travel, and who enjoy meeting new people and providing them with exceptional experiences.

The tourism and hospitality industries are where pressure can lead to a great sense of achievement. With diverse career paths and possibilities for travel, or living and working interstate or overseas, exciting times could be ahead.

Marketing

Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.


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Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

 

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

• Malaysian Qualification Agency (MQA)
• Public Services Department (JPA)
• Australian Marketing Institute
• The Communications Council and Public Relations Institute of Australia
• Australian Institute of Management
• Australian Institute of Training and Development Relations Society of WA
• The Australian Institute of Office Professionals
• The International Advertising Association

Diploma applications will be treated on case to case basis.

CAREER OPPORTUNITIES

• Tourism Manager
• Hotel Manager
• Resort Manager
• Theme Park Manager
• Executive Officer of Tourism Companies
• Transportation and Travel Consultant
• Corporate Travel Consultant
• Tourist Information Officer
• Restaurant Manager
• Event and Convention Manager
• Marketing Officer
• Market Researcher
• Events Coordinator
• Fundraising Coordinator
• Market Research Analyst
• Product Manager
• Online Marketing Specialist
• Marketing Communications Manager
• Advertising Professional
• Brand Manager
• Direct Marketer
• Marketing Executive
• New Product Developer
• Publications Officer
• Sports Marketing Executive

POTENTIAL EMPLOYERS
• Convention centres
• Government departments
• Hotels, Resorts, Sports and Golf Club
• Theme parks
• Animal parks, zoo
• National Parks
• Museums, Gallery
• Destination mangement organisations
• Event companies
• Ministry of Tourism and Culture
• Tertiary institutions of learning

Tourism and Hospitality and Marketing

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Discovering Marketing
Marketing for Tourism, Hospitality and Events
ELECTIVE (Select any unit offered from Faculty of Business)

YEAR 2 SEMESTER 3
Hospitality Experience
Principles of Tourism, Hospitality and Events
Marketing Across Borders
• Pre-requisite(s) : Discovering Marketing
Consumer Behaviour
• Pre-requisite(s) : Discovering Marketing

YEAR 2 SEMESTER 4
Marketing Research
• Pre-requisite(s) : Consumer Behaviour
Managing Social Media Platforms
Sustainable Event Development
Digital Marketing Strategy
• Pre-requisite(s) : Discovering Marketing

YEAR 3 SEMESTER 5
Event Management
Services Marketing
• Pre-requisite(s) : Consumer Behaviour
Corporate Marketing Strategy
• Pre-requisite(s) : Marketing Research
Managing Tourism Destinations
• Pre-requisite(s) : Principles of Tourism, Hospitality and Events

YEAR 3 SEMESTER 6
Hospitality Management
• Pre-requisite(s) : Hospitality Experience
Contemporary Issues in Tourism Management
• Pre-requisite(s) : Principles of Tourism, Hospitality and Events
Retailing and E-Commerce
• Pre-requisite(s) : Discovering Marketing
Business Engagement OR Business Internship
• Pre-requisite(s) : Completion of second year of course (400 Credit): Students should be in their last year of study for their course.

 

Tourism and Hospitality and Marketing (before 2020)

YEAR 1 SEMESTER 1
Accounting – The Language of Business
Business Law
Introduction to Business Information Systems
Fundamentals of Management

YEAR 1 SEMESTER 2
Introduction to Global Business
Discovering Marketing
Introductory Economics
Principles of Tourism, Hospitality and Events

YEAR 2 SEMESTER 1
Hospitality Industry Management
Managing Tourism Destinations
• Pre-requisite(s): Principles of Tourism, Hospitality and Events
International Marketing
• Pre-requisite(s): Discovering Marketing
Consumer Behaviour
• Pre-requisite(s) : Discovering Marketing

YEAR 2 SEMESTER 2
Marketing Research
• Pre-requisite(s) : Consumer Behaviour
Digital Communication Management
Sustainable Event Development
Tourism Marketing
• Pre-requisite(s) : Discovering Marketing

YEAR 3 SEMESTER 1
Event Management
Contemporary Issues in Tourism Management
Strategic Marketing
• Pre-requisite(s) : Marketing Research
Internet Marketing
• Pre-requisite(s) : Discovering Marketing

YEAR 3 SEMESTER 2
Dynamics of Hospitality Industry Management
• Pre-requisite(s) :Hospitality Industry Management
Services Marketing
• Pre-requisite(s) : Consumer Behaviour
Retailing Marketing & Distribution (• Pre-requisite(s): Discovering Marketing) OR Business Internship
(• Pre-requisite(s): Students should be in their last year of study)
Business Capstone
• Pre-requisite(s): Introduction to Global Business or any previous version OR Communication in Business or any previous version AND MUST have completed 400 credit points

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

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