Marketing and Public Relations
Bachelor of Commerce (Marketing and Public Relations)- Double Major – BCom(Curtin)
MoHE approval code:JPT/BPP(R/342/6/0180) 10/20
Marketing is one of the most important functions in a successful business.
Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.
Public Relations (PR) is about managing communications, reputation and relationships for organisations. It involves attracting and retaining the support of customers, employees, investors, communities and other stakeholders critical to an organisation’s success.
PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level, and work closely with the media.
You’ll gain hands-on experience by developing strategies for real organisations, as well as undertaking a professional internship in your final year. Curtin’s PR major is accredited by the Public Relations Institute of Australia.
Minimum English language entry requirements
Language Testing System
(no individual band
|Test of English as a
Foreign Language (TOEFL)
|79 (band minimum W-21,
L-13, R-13, S-18)
|SPM 1119 English||C|
|GCE ‘A’ Level||E|
|GCE ‘O’ Level||C|
|GCE-A Level/ STPM/ (best of 3 subjects)||5|
|UEC (best of 5 selected subjects)||20|
|ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY)||70|
Cut-off scores key:
GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations
Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)
Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology
Note: scores for individual prerequisites may be taken into consideration for assessment purposes.
Minimum academic entry requirements
Click on the link below to view the Fees and Charges for the offered course.
Malaysian Qualifications Agency (MQA)
Public Services Department (JPA)
The Communications Council and Public Relations Institute of Australia
Australian Marketing Institute
Australian Institution of Management
Institution of Public Administration Australia
Marketing Research Institution of Australia
Professional Sales & Marketing Institute
Public Relations Institution of Australia
Diploma applications will be treated on case to case basis.
- Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
- Corporate Communication & Media Planner, Management Consultant, Public Relations Officer, Internal Communications Coordinator, Public Relations Consultant, Publicist, Community Relations Specialist, Public Affairs Consultant, Media Liaison Officer and Communications Officer
|Year 1 Sem 1||Year 2 Sem 1||Year 3 Sem 1|
Accounting – The Language of Business
Introduction to Global Business
Public Relations Law
Public Relations Planning and Evaluation
Fundamentals of Management
Public Relations Techniques
|Year 1 Sem 2||Year 2 Sem 2||Year 3 Sem 2|
Public Relations in Society
Retail Marketing and Distribution
Introduction to Business Information Systems
Digital Communication Management