Marketing and Public Relations

Bachelor of Commerce (Marketing and Public Relations)- Double Major – BCom (Curtin)

MoHE approval code:JPT/BPP(R/342/6/0180) 10/20

Location Perth or Malaysia 
Study Method Full-time
Study Mode On-Campus
Intake February or July
Duration 3 Years

ENQUIRE NOW   HOW TO APPLY 

Marketing

Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.

Public Relations

Public Relations (PR) is about managing communications, reputation and relationships for organisations. It involves attracting and retaining the support of customers, employees, investors, communities and other stakeholders critical to an organisation’s success.

PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level, and work closely with the media.

You’ll gain hands-on experience by developing strategies for real organisations, as well as undertaking a professional internship in your final year. Curtin’s PR major is accredited by the Public Relations Institute of Australia.

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Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable.

• Malaysian Qualifications Agency (MQA)
• Public Services Department (JPA)
• The Communications Council and Public Relations Institute of Australia
• Australian Marketing Institute
• Australian Institution of Management
• Institution of Public Administration Australia
• Marketing Research Institution of Australia
• Professional Sales & Marketing Institute
• Public Relations Institution of Australia

Diploma applications will be treated on case to case basis.

  • Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
  • Corporate Communication & Media Planner, Management Consultant, Public Relations Officer, Internal Communications Coordinator, Public Relations Consultant, Publicist, Community Relations Specialist, Public Affairs Consultant, Media Liaison Officer and Communications Officer
Marketing and Public Relations

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Discovering Marketing
Public Relations in Society
ELECTIVE (Select any unit offered from Faculty of Business)

YEAR 2 SEMESTER 3
Consumer Behaviour
• Pre-requisite(s) : Discovering Marketing
Marketing Across Borders
• Pre-requisite(s) : Discovering Marketing
Public Relations Law
Public Relations Techniques
• Pre-requisite(s) : Public Relations in Society

YEAR 2 SEMESTER 4
Digital Marketing Strategy
• Pre-requisite(s) : Discovering Marketing
Managing Social Media Platforms
Marketing Research
• Pre-requisite(s) : Consumer Behaviour
Transmedia Storytelling
• Pre-requisite(s) : Public Relations Techniques

YEAR 3 SEMESTER 5
Services Marketing
• Pre-requisite(s) : Consumer Behaviour
Public Relations Planning and Evaluation
• Pre-requisite(s) : Transmedia Storytelling
Cross-Cultural Communication
• Pre-requisite(s) : Transmedia Storytelling
Business Engagement OR Business Internship
• Pre-requisite(s) : Completion of second year of course (400 Credit): Students should be in their last year of study for their course.

YEAR 3 SEMESTER 6
Retailing and E-Commerce
• Pre-requisite(s) : Discovering Marketing
Corporate Marketing Strategy
• Pre-requisite(s) : Marketing Research
Contemporary Practice
• Pre-requisite(s) : Transmedia Storytelling
Reflective Practise
• Pre-requisite(s) : Public Relations Planning and Evaluation OR Contemporary Practice

Marketing and Public Relations (before 2020)

YEAR 1 SEMESTER 1
Accounting – The Language of Business
Discovering Marketing
Introduction to Global Business
Fundamentals of Management

YEAR 1 SEMESTER 2
Public Relations in Society
Introduction to Business Information Systems
Introductory Economics
Business Law

YEAR 2 SEMESTER 1
Consumer Behaviour
• Pre-requisite(s): Discovering Marketing
International Marketing
• Pre-requisite(s): Discovering Marketing
Public Relations Law
Public Relations Techniques
• Pre-requisite(s): Public Relations in Society

YEAR 2 SEMESTER 2
Internet Marketing
• Pre-requisite(s) : Discovering Marketing
Digital Communication Management
Marketing Research
• Pre-requisite(s) : Consumer Behaviour
Transmedia Storytelling
• Pre-requisite(s) : Public Relations Techniques

YEAR 3 SEMESTER 1
Strategic Marketing
Services Marketing
Public Relations Planning and Evaluation
• Pre-requisite(s) : Transmedia Storytelling
Cross-Cultural Communication
• Pre-requisite(s) : Transmedia Storytelling

YEAR 3 SEMESTER 2
Retailing Marketing & Distribution
Contemporary Practice
• Pre-requisite(s) : Transmedia Storytelling
Reflective Practice
• Pre-requisite(s) : Public Relations Planning and Evaluation OR Contemporary Practice
Business Capstone
• Pre-requisite(s): Introduction to Global Business or any previous version OR Communication in Business or any previous version AND MUST have completed 400 credit points

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

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