Management and Marketing

Bachelor of Commerce (Management and Marketing) – Double Major – BCom (Curtin)

MoHE approval code: JPT/BPP(R2/345/6/0930) 11/24

Location Perth or Malaysia or Mauritius or Singapore
Study Method Full-time
Study Mode On-Campus
Intake February or July
Duration 3 Years

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Management

Management knowledge and skills are valued and needed in small-to-medium enterprises, not-for-profit organisations, large corporations and government, both locally and globally.

Management is about taking a leading role: supervising and mentoring staff, balancing budgets, and ensuring tasks and projects are completed successfully, together with recognising issues such as values, ethics and sustainability. It means taking responsibility, being entrepreneurial and getting things done, and making the most of your staff and resources.

A management qualification can create opportunities in a wide range of careers. Curtin’s management graduates may receive recognition from a range of professional bodies.

Marketing

Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.

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Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.0
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable.

• Australian Marketing Institute
• Australian Institute of Management
• Australian Institute of Training and Development Relations Society of WA
• Australian Institute of Office Professionals
• The Communications Council
• Public Relations Institute of Australia
• International Advertising Association

Diploma applications will be treated on case to case basis.

  • Management Consultant, Officer Administrator, General Manager, Product Manager, Business Development Officer, Industrial Relations Officer, Operations Officer, Purchasing Officer, Executive Assistant, Retail Manager, Service Delivery Manager
  • Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
Management and Marketing (Semester 1 & 2, 2023 Intake)

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Consumer Behaviour
Organisational Behaviour
*Optional Unit (Refer to the list below)

YEAR 2 SEMESTER 3
Business and Sustainable Development
Marketing Across Borders
Managing Social Media Platforms
Safety and Environmental Health Law OR Human Resources Management Introduction  

YEAR 2 SEMESTER 4
International Management
Entrepreneurship
Marketing Intelligence
• Pre-requisite(s) : Consumer Behaviour
Digital Marketing Strategy

YEAR 3 SEMESTER 5
Managing Change
Strategic Management
• Pre-requisite(s) : Communication, Culture and Indigenous Perspectives in Business OR Fundamentals of Management
Services Marketing
• Pre-requisite(s) : Marketing Intelligence
Retailing and E-Commerce

YEAR 3 SEMESTER 6
Business Ethics
• Pre-requisite(s) : Successful completion of 200 credit points
Corporate Marketing Strategy
• Pre-requisite(s) : Services Marketing
*Elective Unit (Choose from Commerce Majors)
Interactive Study Tour OR Business Internship
• Pre-requisite(s) : Successful completion of 300 Credit
OR Enhancing Your Business Mind
• Pre-requisite(s) : Successful completion of 400 Credit

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List of Optional Unit
Introductory Economics
Introduction to Finance Principles
Introduction to Business Information Systems
Principles of Tourism, Hospitality and Events
Discovering Marketing
Integrated Marketing Communications
Discovering Public Relations

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges