Finance and Marketing

Bachelor of Commerce (Finance and Marketing) – Double Major – BCom(Curtin)

MoHE approval code:JPT/BPP(R/342/6/0179) 10/20


The field of finance can take you anywhere in the world and to many careers. You can work in corporate finance for big business, for well-known financial institutions, or in financial markets in Australia and overseas.

Financial planners help people to make smart decisions with their money. They take time to understand each client’s goal and objectives. They formulate a financial plan, monitor progress and help their clients maintain a budget. If you enjoy working with people and want to help others progress financially, this could be the industry for you.


Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.


Minimum English language entry requirements

International English
Language Testing System
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
IB 24
Ontario Gr 60
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Minimum academic entry requirements

Course Prerequisites

Mathematics desirable

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

Graduates may seek membership of professional bodies such as:

Australian Marketing Institute

Australian Institute of Management

The Communications Council

Public Relations Institute of Australia

Economic Society of Australia

Financial Planning Association of Australia

Diploma applications will be treated on case to case basis.

  • Finance Officer, Finance Manager, Fund Manager, Forex Trader, Stock Broker, Investment Banker, Financial Analyst, Investment Analyst, Financial Planner, Financial Consultant, Private Banker, Research Analyst, Compliance Officer and etc.
  • Chief Financial Officer (CFO) is one of the highest paid jobs in Malaysia
  • Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
ACCT 1000
Accounting – The Language of Business
FNCE 3001
Introduction to Financial Instruments and Markets
INVE 3001
Portfolio Management
ISYS 1000
Introduction to Business Information Systems
FNCE 2003
Business Analysis for Investment
FNCE 3004
International Finance
BLAW 1004
Business Law
MKTG 2004
Consumer Behaviour
MKTG 2006
Digital Communication Management
MGMT 1000
Fundamentals of Management
MKTG 2002
International Marketing
MKTG 3004
Strategic Marketing
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
Introduction to Global Business
FNCE 3000
Corporate Finance
INVE 3000
Introduction to Derivative Securities
ECON 1000
Introductory Economics
FNCE 2004
Introductory Business Financial Modelling
MKTG 3000
Business Capstone
MKTG 1000
Discovering Marketing
MKTG 3003
Internet Marketing
MKTG 3006
Services Marketing
FNCE 2000
Introduction to Finance Principles
MKTG 2005
Marketing Research
MKTG 3007
Retail Marketing and DistributionOR

MKTG 3009
Business Internship

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