Entrepreneurship and Marketing
Bachelor of Commerce (Entrepreneurship and Marketing) – Double Major – BCom(Curtin)
MoHE approval code: JPT/BPP(R2/342/6/0037) 09/22
Entrepreneurship can be found in many types of workplace. What they all have in common is ambition, an ability to think outside the square and the love of a personal challenge. Does this sound like you? If you want to pave your own way and bring your ideas to life rather that work for someone, you could be an entrepreneur in the making.
This course prepares students for careers in the management of small and medium retail, export or sales enterprises. It compromises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This course has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.
Marketing is one of the most important functions in a successful business.
Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.
Minimum English language entry requirements
Language Testing System
(no individual band
|Test of English as a
Foreign Language (TOEFL)
|79 (band minimum W-21,
L-13, R-13, S-18)
|SPM 1119 English||C|
|GCE ‘A’ Level||E|
|GCE ‘O’ Level||C|
|GCE-A Level/ STPM/ (best of 3 subjects)||5|
|UEC (best of 5 selected subjects)||20|
|ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY)||70|
Cut-off scores key:
GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations
Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)
Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology
Note: scores for individual prerequisites may be taken into consideration for assessment purposes.
Minimum academic entry requirements
Click on the link below to view the Fees and Charges for the offered course.
Malaysian Qualifications Agency (MQA)
Public Services Department (JPA)
Australian Marketing Institute
Australian Institute of Management
The Communications Council
Public Relations Institute of Australia
Diploma applications will be treated on case to case basis.
- Become entrepreneurs and set up own business
- Importer and Exporter, Management Consultant, Business Development Officer, Industrial Relations Officer, Human Resources Officer, Logistics Officer, Supply Chain Officer, Retail Manager and Business Planner
- Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
|Year 1 Sem 1||Year 2 Sem 1||Year 3 Sem 1|
Accounting – The Language of Business
Human Resource Management Introduction
Management of Innovation
Introduction to Business Information Systems
Fundamentals of Management
|Year 1 Sem 2||Year 2 Sem 2||Year 3 Sem 2|
Introduction to Global Business
Small Business Growth
Company Law for BusinessOR
Small Business Planning
Retail Marketing and DistributionOR
Digital Communication Management