Business Administration

Minimum English language entry requirements

Cut-off scores

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

• Malaysian Qualifications Agency (MQA)
• Public Services Department (JPA)
• BBA students can opt for membership in professional bodies similar to those for Commerce programmes.
• Graduates may also be eligible for recognition by other selected professional bodies in Australia, Malaysia and internationally.

Diploma applications will be treated on case to case basis.

• General Manager
• Management Consultant
• Business Development Officer
• Industrial Relations Officer
• Human Resources Officer
• Operations Officer
• Logistic Officer
• Supply Chain Officer
• Import-Export Coordinator
• Branding Expert
• Purchasing Officer
• Retail Manager
• Market Researcher
• Statistician
• Financial Consultant

YEAR 1 SEMESTER 1
Financial Decision Making
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design

YEAR 1 SEMESTER 2
Analytics for Decision Making
Discovering Marketing – BBA Core
Introduction to Business Information Systems – BBA Core
Organisational Behaviour – BBA Core

YEAR 2 SEMESTER 3
Human Resources Management Introduction – BBA Core
Project Management – BBA Core
Introduction to Finance Principles – BBA Core
First Specialisation – Unit 1*

YEAR 2 SEMESTER 4
First Specialisation Unit 2*
First Specialisation Unit 3*
First Specialisation Unit 4*
Second Specialisation Unit 1*

YEAR 3 SEMESTER 5

Second Specialisation Unit 2*
Second Specialisation Unit 3*
Second Specialisation Unit 4*
Third Specialisation Unit 1*

YEAR 3 SEMESTER 6
Third Specialisation Unit 2*
Third Specialisation Unit 3*
Third Specialisation Unit 4*
Business Internship OR Interactive Study Tour
• Pre-requisite (s): Completion Successful completion of 300 credit points
OR Enhancing Your Business Mind
• Pre-requisite (s): Completion Successful completion of 400 credit points

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List of Specialisations – Choose 3 Specialisations from Year 2 Semester 1

Marketing Foundations Specialisation
1. Consumer Behaviour
2. Retailing and E-Commerce
3. Digital Marketing Strategy
4. Marketing Across Borders

Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
* Student to complete 2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
• Pre-requisite (s): Discovering Public Relations OR any previous version
4. Public Relations in Industry
• Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
5. Campaign Planning and Evaluation
• Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
6. Cross-Cultural Communication

Tourism and Hospitality Essentials Specialisation 
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management
• Pre-requisite (s): Principles of Tourism, Hospitality and Events  OR any previous version
* Student to complete 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations
• Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version

Event Management Specialisation
1. Sustainable Event Development
2. Event Management
* Student to select 2 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Digital Marketing Strategy
4. Managing Operations
5. Business and Sustainable Development
6. Event Risk Management
7. Risk Management

Small Business Start-Up Specialisation
1. Start-up Business Planning
2. Small Business Growth
* Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Business and Sustainable Development
4. Entrepreneurship
5. Digital Marketing Strategy
6. Introduction to Finance Principles

Social Leadership & Ethics Specialisation
* Student to select 4 x 25 credits from the optional units 1,2, 3, 4, 5, 6
1. Business and Sustainable Development
2. Business Ethics
• Pre-requisite (s): Successful completion of 200 credit points
3. Managing Change
4. Strategic Management
• Pre-requisite (s): Communication, Culture and Indigenous Perspectives in
Business OR any previous version
5. Communication, Culture and Indigenous Perspectives in Business
6. Organisational Behaviour

Workforce Management Specialisation
1. Building a Sustainable Workforce
• Pre-requisite (s): Human Resource Management OR any previous version
*Student to select 1 x 25 credits  from the optional units 2, 3
2. Human Resources Management Introduction
3. Human Resources Development
• Pre-requisite (s): Human Resource Management Introduction OR any previous version
*Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Strategic Rewards and Performance Management 
5. Start-Up Business Planning
6. International Human Resources Management
• Pre-requisite (s): Human Resource Management Introduction OR any previous version
7. Business Ethics
• Pre-requisite (s): Successful completion of 200 credit points

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New Specialisations

Business Law and Policy Specialisation
1. Introduction to Business Law
2. Applied Contract Law
*Student to select 2 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Company Law for Business
4. International Business Law
5. Business Intellectual Property
• Pre-requisite (s): Company Law for Business, OR Introduction to Business Law, OR Business Law 
6. Practical Employment Law
7. Introduction to Australian Taxation Law

Accounting for Business Decisions Specialisation
1. Cost Analysis for Decision Making
• Pre-requisite (s): Accounting – The Fundamentals of Business, OR Financial Decision Making, OR Accounting – The Language
of Business
2. Business Technologies and Data Management for Accountants
3. Accounting Modelling and Data Visualisation
• Pre-requisite (s): Cost Analysis for Decision Making
4. Accounting – The Fundamentals of Business
• Pre-requisite (s): Financial Decision Making OR  Accounting – The Language of Business

Innovation and Entrepreneurship Specialisation
1. Management of Innovation
* Student to select 1 x 25 credits from the optional units 2, 3
2. Design Thinking and Visual Narrative
3. Entrepreneurship
* Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Business and Sustainable Development
5. Managing Change
6. Managing Operations
7. Digital Interactive Prototyping in Marketing
• Pre-requisite (s): Designing User Experiences

Digital Marketing Specialisation
* Student to select 4 x 25 credits from the optional units 1, 2, 3, 4, 5
1. Managing Social Media Platforms
2. Designing User Experiences
3. Digital Interactive Prototyping in Marketing
• Pre-requisite (s): Designing User Experiences
4. Digital Marketing Strategy
5. Retailing and E-Commerce

Information Management in Business Specialisation
1. Enterprise Architectures
2. Business Applications
• Pre-requisite (s): Introductory Systems Analysis and Design
* Student to select 2 x 25 credits from the optional units 3, 4, 5
3. Introduction to Business Information Systems
4. Introductory Systems Analysis and Design
5. Database
• Pre-requisite (s): Introductory Systems Analysis and Design

Applied Finance Specialisation
*Student to select 1 x 25 credits  from the optional units 1, 2
1. Introduction to Finance Principles
2. Business Analysis for Investment
• Pre-requisite (s): Introduction to Finance Principles
*Student to select 3 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Corporate Finance 
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
4. Introduction to Financial Instruments and Markets
• Pre-requisite (s): Introduction to Finance Principles
5. International Finance
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
6. Introduction to Derivative Securities
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
7. Portfolio Management
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment

Please refer to the handbook for additional course overview information.

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges