Master of Commerce (Marketing)

Marketing Major (MCom)

MoHE approval code:JPT/BPP(N/342/7/0208) 7/25

About offering

This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.

Ranked second in Australia in the 2017 Eduniversal Best Masters ranking, the course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context.


What you’ll learn

  • Apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems within traditional and contemporary paradigms and practices
  • Critically analyse the marketing environment and think creatively to generate strategic solutions; apply logical and rational processes in high level decision making that is evidence-informed.
  • Apply a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy in local and global contexts.
  • Develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships.
  • Apply appropriate technologies, electronic resources including digital and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing to engage with stakeholders.
  • Employ an intellectual curiosity that is able to Integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problem related to marketing services and products in dynamic contexts.
  • Apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • Recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  • Apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations; develop marketing artefacts for a range of professional purposes and audiences.


Why study Marketing Major?

  • You will interact with industry while you study as many units focus on real-life clients.
  • The Curtin Marketing Association, a student group, will help you build social, academic and industry-based relationships and skills.


2 years , full-time or part-time

February and July



  • Global Marketing Management
  • International Marketing for Managers
  • Story Telling & Digital Media
  • User Experience Design


  • Buyer Behaviour and Analysis
  • Digital & Interactive marketing
  • Marketing Intelligence & Analytics
  • Strategic Brand Management


  • Business Research Methods
  • Integrated Global Communications
  • 2 Optional Units*


  • Marketing Project 1
  • 2 Elective Units*


*Optional Units

  • Advanced Digital Advertising
  • Big data Analytics in Marketing
  • Branding Luxury
  • Consultancy/ Internship
  • Consumer Biometrics & Innovations
  • Creative Strategies & Decision Making
  • Luxury design Aesthetics
  • Semiotics in Luxury Branding
  • Storytelling & Digital media
  • User Experience Design
  • Graduate Business Study Tour

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

Advanced standing / Credit transfer / Recognition of prior learning

Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.

You may be entitled to credit for recognised learning for formal, non-formal or informal learning.

Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.


English language proficiency

English Requirement IELTS 6.5 overall, no less than 6.0 in each section, or other proficiency equivalent. Completion of a bachelor’s degree in which English was the language of instruction can also be viewed as satisfying the English requirement. This will be assessed on a case-by-case basis.


Certificate in Advance English (CAE): Grade C.
Pearson Test of English Academic: 60


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