Mass Communication

Bachelor of Arts (Mass Communication) -BA (Curtin) – B-MASCOMS

MoHE Course Code: (R/321/6/0186)

Location Bentley, Mauritius, Sarawak or Singapore
Study Method Full-time
Study Mode On-Campus
Intake February or August
Duration 3 Years full-time

This course offers the chance to develop skills and knowledge in two or more related fields of study at the intersection of media, business, design and new communications  technologies. It offers contextual study of the history, theory, ethics and criticism of the various practices, institutions and discourses in media, communication and information. Foundation skills and knowledge for work in the corporate media and information field is provided with considerable breadth of expertise.

  • Corporate Screen Production and Marketing Stream
  • Corporate Screen Production and Public Relations Stream

Why Mass Communication?

  • The course is technology centred and gives students real opportunities to work with commercial-level equipment and produce real work for print, film & TV.
  • The course provides ample opportunities for practical learning and exposure to industry practices.
  • Students can build their portfolio of work experience and meet industry  professionals. Academic staff also maintain close contact with industry ensuring the course is at the cutting edge.
  • Curtin Sarawak’s Mass Communication students have won numerous national awards and prizes for short films and documentaries in film competitions such as the AFP Short Film Awards, Program Karyawan Muda, Detik-detik MH, IGEM Dare to Dream Challenge, Naim Land Curtin Sarawak Short Film Competition and MUFORS Road Reels Short Film Competition – a testimonyto the high quality of the course and the Department of Culture,Media and Communication’s teaching standards.
  • The Media, Culture and Communication Department has state-of-the-art facilities and equipment to support learning.

 

Bachelor of Arts (Mass Communication) Streams

Corporate Screen Production

This stream teaches you the skills and concepts of corporate video production. When taken in combination with the other elements of the BA (Mass Communication), the Corporate Screen Production stream will provide you with the ability to use the technologies of video production to understand the planning and implementation of corporate production projects.

 

Marketing

This stream introduces the key skills and knowledge needed for successful marketing. It provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and internet marketing.

 

Public Relations

This stream, available as part of the Bachelor of Arts (Mass Communication), has enjoyed an outstanding reputation over many years for preparing students with the skills, understanding and professionalism necessary for a career in the media industry. You will learn both the professional aspects of journalism practice and the theoretical understanding of media law and regulation, the history of economics of the media, and ethical and social issues.

Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Minimum academic entry requirements

Course Prerequisites

Mathematics desirable

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

Australian Marketing Institute

Australian Institute of Management

Australian Institute of Training and Development Relations Society of WA

Australian Institute of Office Professionals

Public Relations Institute of Australia

The Communication Council

Diploma applications will be treated on case to case basis.

  • Public Relations Officer
  • Market Researcher
  • Journalist
  • Advertising Account Executive
  • Copywriter
  • Print/ Radio/ Television/ Photo  Journalist
  • Media Liaison Officer
  • Communications Officer
  • Filmmaker
  • Camera person
  • Producer
  • Production Designer
  • Cinematographer
  • Editor
  • Video Editor
  • Scriptwriter
  • Graphic Designer
  • Internet Project Manager
  • Online Writer
  • Internet Analyst
  • Web Communications  Consultant
  • Website Manager
  • Online Marketer
  • Digital Content Creator
  • Marketing Officer

Corporate Screen Production and Public Relation Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1001
Engaging Media
COMS 1002
Consuming Culture
SPRO 3002
Documentary Production Workshop
COMS 1003
Culture to Cultures
SPRO 3001 Advertising and Music Video Production PUBR 3001
Public Relations Consultancy
NETS 1001
Web Communications
 PUBR 2001
Public Relations Techniques
PUBR 3000
Corporate Public Relations OR
SPRO 1000
Screen Practice
 JOUR 1000
Introduction to Print
PUBR 3003
Cross Cultural Communication
Elective
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1005
Making Meaning
COMS 1004
Asian Media in Transition
SPRO 3004
Corporate Documentary Production
 GRDE 1004
Design Computing 1
SCWR 2001
Corporate Documentary Screenwriting
PUBR 3002
Public Relations Internship
SCST 1000
Introduction to Screen Cultures
PUBR 2000
Media Relations
Elective
PUBR 2002
Public Relations Foundations
Elective Elective

Corporate Screen Production and Marketing Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1001
Engaging Media
COMS 1002
Consuming Culture
SPRO 3002
Documentary Production Workshop
COMS 1003
Culture to Cultures
SPRO 3001 Advertising and Music Video Production MKTG 2002 International Marketing OR
MKTG 3007
Retail Marketing and Distribution
NETS 1001
Web Communications
MKTG 2004
Consumer Behaviour
MKTG 3004
Professional Practice in Marketing OR
MKTG 3004
Strategic Marketing
SPRO 1000
Screen Practice
 JOUR 1000
Introduction to Print
Elective
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1005
Making Meaning
COMS 1004
Asian Media in Transition
SPRO 3004
Corporate Documentary Production
 GRDE 1004
Design Computing 1
SCWR 2001
Corporate Documentary Screenwriting
PUBR 3002
Public Relations Internship
SCST 1000
Introduction to Screen Cultures
MKTG 2005
Marketing Research OR
MKTG 3003
Internet Marketing
Elective
MKTG 1000
Discovering Marketing
Elective Elective

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