Mass Communication

Bachelor of Arts (Mass Communication)) -BA (Curtin) – B-MASCOMS

MoHE approval code: JPT/BPP(R/321/6/0186)10/20

Location Bentley, Malaysia, Singapore, Dubai or Mauritius
Study Method Full-time
Study Mode On-Campus
Intake February or July
Duration 3 years full time

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This course offers the chance to develop skills and knowledge in two or more related fields of study at the intersection of media, business, design and new communications  technologies. It offers contextual study of the history, theory, ethics and criticism of the various practices, institutions and discourses in media, communication and information. Foundation skills and knowledge for work in the corporate media and information field is provided with considerable breadth of expertise.

  • Corporate Screen Production + Journalism/Public Relations/Marketing
  • Journalism + Public Relations/Marketing

Why Mass Communication?

  • The course is technology centred and gives students real opportunities to work with commercial-level equipment and produce real work for print, film & TV.
  • The course provides ample opportunities for practical learning and exposure to industry practices.
  • Students can build their portfolio of work experience and meet industry  professionals. Academic staff also maintain close contact with industry ensuring the course is at the cutting edge.
  • Curtin Malaysia’s Mass Communication students have won numerous national awards and prizes for short films and documentaries in film competitions such as the AFP Short Film Awards, Program Karyawan Muda, Detik-detik MH, IGEM Dare to Dream Challenge, Naim Land Curtin Sarawak Short Film Competition and MUFORS Road Reels Short Film Competition – a testimonyto the high quality of the course and the Department of Culture,Media and Communication’s teaching standards.
  • The Media, Culture and Communication Department has state-of-the-art facilities and equipment to support learning.

 

Bachelor of Arts (Mass Communication) Streams

Corporate Screen Production

This stream teaches you the skills and concepts of corporate video production. When taken in combination with the other elements of the BA (Mass Communication), the Corporate Screen Production stream will provide you with the ability to use the technologies of video production to understand the planning and implementation of corporate production projects.

 

Marketing

This stream introduces the key skills and knowledge needed for successful marketing. It provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and internet marketing.

 

Public Relations

This stream, available as part of the Bachelor of Arts (Mass Communication), has enjoyed an outstanding reputation over many years for preparing students with the skills, understanding and professionalism necessary for a career in the media industry. You will learn both the professional aspects of journalism practice and the theoretical understanding of media law and regulation, the history of economics of the media, and ethical and social issues.

 

Journalism

This stream covers journalism theory and practice through print, broadcast and online media, including learning the legal and ethical conditions under which journalism is practised. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with the ability to communicate effectively, produce news and current affairs material for print and electronic media, and understand how contemporary news media operate.

 

Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 15
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Minimum academic entry requirements

 

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

Australian Marketing Institute

Australian Institute of Management

Australian Institute of Training and Development Relations Society of WA

Australian Institute of Office Professionals

Public Relations Institute of Australia

The Communication Council

Diploma applications will be treated on case to case basis.

  • Public Relations Officer
  • Market Researcher
  • Journalist
  • Advertising Account Executive
  • Copywriter
  • Print/ Radio/ Television/ Photo  Journalist
  • Media Liaison Officer
  • Communications Officer
  • Filmmaker
  • Camera person
  • Producer
  • Production Designer
  • Cinematographer
  • Editor
  • Video Editor
  • Scriptwriter
  • Graphic Designer
  • Internet Project Manager
  • Online Writer
  • Internet Analyst
  • Web Communications  Consultant
  • Website Manager
  • Online Marketer
  • Digital Content Creator
  • Marketing Officer

Corporate Screen Production and Public Relation Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1001
Engaging Media
COMS 2001
Asian Media in Transition
SPRO 3006
Transmedia Content Creation
COMS 1003
Culture to Cultures
SCWR 2001 Visualising Complex Ideas PUBR 3001
Public Relations Planning & Evaluation
NETS 1001
Web Communications
 PUBR 2001
Public Relations Techniques
PUBR 3000
Contemporary Practice OR PUBR 3003
Cross Cultural Communication
SPRO 1000
Introduction to Screen Practice
 JOUR 1000
Introduction to Print
Elective
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1005
Making Meaning
COMS 2000
Consuming Culture
SPRO 3004
Transmedia Production
 GRDE 1004
Design Computing
SPRO3001
Advertising and Music Video Production
PUBR 3002
Public Relations Internship
SCST 1000
Introduction to Screen Cultures
PUBR 2000
Transmedia Storytelling
Elective
PUBR 2002
Public Relations Foundations
Elective Elective

 

Recommended Electives (Corporate Screen Production and Public Relation)
JOUR 2001 Media Ethics
JOUR 2003 News Writing and Reporting
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition- Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)

Corporate Screen Production and Marketing Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1001
Engaging Media
COMS 2001
Asian Media in Transition
SPRO 3006
Transmedia Content Creation
COMS 1003
Culture to Cultures
SCWR 2001
Visualising Complex Ideas
MKTG 2002 International Marketing OR
MKTG 3007
Retail Marketing and Distribution
NETS 1001
Web Communications
MKTG 2004
Consumer Behaviour
MKTG 2000
Intergrated Marketing Communication
SPRO 1000
Introduction to Screen Practice
 JOUR 1000
Introduction to Print
Elective
Year 1 Sem 2  Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
SPRO 3004
Transmedia Production
 GRDE 1004
Design Computing
SPRO 3001
Advertising and Music Video Production
MKTG3004
Strategic Marketing
SCST 1000
Introduction to Screen Cultures
MKTG 2005
Marketing Research
Elective
MKTG 1000
Discovering Marketing
Elective Elective

 

Recommended Electives (Corporate Screen Production and Marketing )
JOUR 2001 Media Ethics
JOUR 2003 News Writing and Reporting
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
SCTS 1000 Introduction to Screen Culture
SPRO 3001 Advertising and Music Video Production (Year 2, Semester 2)

Corporate Screen Production and Journalism Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
COMS 2001
Asian Media in Transition
SPRO 3006
Transmedia Content Creation
COMS 1003
Culture to Cultures
SCWR 2001
Visualising Complex Ideas
JOUR 2005
Media Law
NETS 1001
Web Communication
JOUR 1001
Introduction To Broadcast
Elective
SPRO 1000
Introduction to Screen Practice
 JOUR 2003
News Writing and Reporting
Elective
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
SPRO 3004
Transmedia Production
 GRDE 1004
Design Computing
SPRO 3001
Advertising and Music Video Production
JOUR 2000
Radio News
SCST 1000
Introduction to Screen Culture
JOUR 2001
Media Ethics
Elective
JOUR 1000
Introduction to Print
Elective Elective

 

Recommended Electives (Corporate Screen Production  & Journalism)
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition – Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
PUBR 2002 Public Relations Foundations
PUBR 2001 Public Relations Techniques

Journalism and Marketing Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
COMS 2001
Asian Media in Transition
JOUR 2005
Media law
COMS 1003
Culture to Cultures
MKTG 2004
Consumer Behaviour
MKTG 2002
International Marketing orMKTG 3007
Retail Marketing and Distribution
NETS 1001
Web Communication
JOUR 1001
Introduction To Broadcast
MKTG 2000
Intergrated Marketing Communication
SPRO 1000
Introduction to Screen Practice
 JOUR 2003
News Writing and Reporting
 Elective
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
MKTG 3004
Strategic Marketing
GRDE 1004
Design Computing
MKTG 2005
Marketing Research
JOUR 2000
Radio News
MKTG 1000
Discovery Marketing
JOUR 2001
Media Ethics
Elective
JOUR 1000
Introduction to Print
Elective Elective

 

Recommended Electives (Journalism & Marketing)
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition – Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
SCTS 1000 Introduction to Screen Culture
SPRO 3001 Advertising and Music Video Production (Year 2, Semester 2)

Journalism and Public Relations Stream

Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
COMS 1010
Academic and Professional Communications
COMS 2001
Asian Media in Transition
JOUR 2005
Media law
COMS 1003
Culture to Cultures
PUBR 2001
Public Relations Techniques
PUBR 3000
Contemporary Practice orPUBR 3003
Cross-Cultural Communication
NETS 1001
Web Communication
JOUR 1001
Introduction To Broadcast
PUBR 3001
Public Relations Planning & Evaluation
SPRO 1000
Introduction to Screen Practice
 JOUR 2003
News Writing and Reporting
 Elective
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
COMS 1001
Engaging Media
COMS 2000
Consuming Culture
PUBR 3002
Public Relations Internship
GRDE 1004
Design Computing
PUBR 2000
Transmedia Storytelling
JOUR 2000
Radio News
PUBR 2002
Public Relations Foundations
JOUR 2001
Media Ethics
Elective
JOUR 1000
Introduction to Print
Elective Elective

 

Recommended Electives (Journalism & Public Relations)
ASIA 1002 People and Culture of Borneo
ASIA 1003 Borneo in Transition – Continuity and Change
SPRO 3002 Documentary Production Workshop (Year 3, Semester1)
SCTS 1000 Introduction to Screen Culture
SPRO 3001 Advertising and Music Video Production (Year 2, Semester 2)

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