Entrepreneurship and Marketing

Bachelor of Commerce (Entrepreneurship) & Bachelor of Commerce (Marketing) – Double Major – BCom(Curtin)

JPT/BPP(R/342/6/0037) 09/17

 

Entrepreneurship

Entrepreneurship can be found in many types of workplace. What they all have in common is ambition, an ability to think outside the square and the love of a personal challenge. Does this sound like you? If you want to pave your own way and bring your ideas to life rather that work for someone, you could be an entrepreneur in the making.

This course prepares students for careers in the management of small and medium retail, export or sales enterprises. It compromises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This course has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.

Marketing

Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.

Minimum English language entry requirements

ENGLISH QUALIFICATION SCORE
International English
Language Testing System
(IELTS)
Overall 6.5
(no individual band
below 6.0)
Test of English as a
Foreign Language (TOEFL)
79 (band minimum W-21,
L-13, R-13, S-18)
SPM 1119 English C
GCE ‘A’ Level E
GCE ‘O’ Level C

Cut-off scores

QUALIFICATIONS SCORE
GCE-A Level/ STPM/ (best of 3 subjects) 5
UEC (best of 5 selected subjects) 20
HKDSE 15
IB 24
Ontario Gr 60
ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY) 70
WAUFP (CPS) 53
India/ Pakistan 65%
Sri Lanka 5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Minimum academic entry requirements

Course Prerequisites

Mathematics desirable

Click on the link below to view the Fees and Charges for the offered course.

Fees and Charges

Malaysian Qualifications Agency (MQA)

Public Services Department (JPA)

Australian Marketing Institute

Australian Institute of Management

The Communications Council

Public Relations Institute of Australia

Diploma applications will be treated on case to case basis.

  • Become entrepreneurs and set up own business
  • Importer and Exporter, Management Consultant, Business Development Officer, Industrial Relations Officer, Human Resources Officer, Logistics Officer, Supply Chain Officer, Retail Manager and Business Planner
  • Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
Year 1 Sem 1 Year 2 Sem 1 Year 3 Sem 1
ACCT 1000
Introduction to Accounting
MGMT 2008
Human Resource Management Introduction
MGMT 3007
Management of Innovation
ISYS 1000
Introduction to Business Information Systems
MGMT 3004
Entrepreneurship
MGMT 3005
Event ManagementORTAXA 2000
Introduction to Australian Tax Law
BLAW 1004
Business Law
MKTG 2002
International Marketing
MGMT 1000
Fundamentals of Management
MKTG 2004
Consumer Behaviour
MKTG3004
Strategic Marketing
    MKTG 3003
Internet Marketing
Year 1 Sem 2 Year 2 Sem 2 Year 3 Sem 2
MGMT 1001
Communication in Business
MGMT 3011
Managing Operations
MGMT 3003
Small Business Growth
ECON 1000
Introductory Economics
MGMT 2004
Environmental Issues in BusinessORBLAW 2006
Company Law for Business
MKTG 3000
Business Capstone
MKTG 1000
Discovering Marketing
MKTG 3006
Services Marketing
MGMT 2001
Small Business Planning
MKTG 2005
Marketing Research
MKTG 3007
Retail Marketing and Distribution
MKTG 2006
Digital Communication Management

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